Description
Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not an expert or have enough authority in your niche to write a book on it?
Are you ready to help other people and change your own life with your words?
The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life - so much so that 10 years later, I make a living with my writing.
In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes:
Part 1. Before You Write: Mindset
* Why write a non-fiction book?
* Can I write a book if I'm not an expert?
* Originality. Or, "there are so many other books on this topic"
* Who are you? Personal stories and the writer's voice
* The day a non-fiction book changed my life
* Fear and self-doubt
Part 2. Before You Write: Business
* Types of non-fiction books
* Business models for non-fiction books
* Who is your book for? Identify your target market
* Decide on the topic for your book
* Decide on your book title
* Your author name and pseudonyms
* How long does your book have to be?
* How long will it take to write the book?
* Your perspective on time
* Writing a book proposal
Part 3. Writing and Editing
* Gather and organize existing material
* Research, interviews, surveys, and social listening
* Structure and organize the book
* How to write the first draft
* How to dictate your book
* Turn your blog/podcasts/videos/talks into a book
* Speed, quality and perfectionism
* Focus and shiny object syndrome
* Writer's block
* Co-writing a non-fiction book
* How to turn a boring book into an engaging read
* Elements of fiction in non-fiction
* Does non-fiction have to be true?
* Legal issues: Using real people, quotes, lyrics, images, and citing sources
* Self-editing a book
* How to find and work with professional editors
Part 4. Publishing and Product Creation
* Your publishing options
* Use different formats to create multiple streams of income
* Non-fiction book covers
* Book formatting for non-fiction
* Pricing your book
* Your book sales description
* Categories and keywords
* Turn your non-fiction book into a multimedia course
* Updating your books over time
Part 5. Marketing Non-Fiction
* Two models of marketing and the importance of mindset
* Book-centered marketing
* Paid advertising for non-fiction books
* Author-centered marketing. The power of a personal brand
* Build your author website
* Build an email list
* Integrate email marketing with your book
* Content marketing for non-fiction books
* My non-fiction marketing journey
Conclusion and your next steps.
It's time to (finally) write your non-fiction book!
