Too Nice For Sales: A Practical Guide to Ethical Lead Conversion

"Too Nice for Sales" is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country and our team utilizes the sales approaches found in this book; they are based on Biblical principles. 10+ years ago I had a crisis of faith as I learned how to be a successful salesperson while wrestling with dishonest techniques to make a sale.

This book is a deep dive into what I learned during these struggles and core reason my business is a success today. Barry began his career at the age of 18, and has spanned almost two decades. He currently runs a team in Virginia Beach, VA & he's also The CMO of Better Homes and Gardens NAGR.

His real estate teams sold just under 900 units last year and is ranked #9 on the Real Trends to 1,000 teams in America. He is also a full time Executive at Ylopo with the title of "Head Realtor in Residence" where he trains their customers; assists with product development & platform evangelism for them as well! His passions are his faith: being an ordained minister himself; his wife; and his 3 children.