Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time <\/i>has called the most sought after wizard in the business. <\/b><\/p> Told with brutal candor and prodigal generosity, David Ogilvy reveals: <\/p>- How to get a job in advertising- How to choose an agency for your product- The secrets behind advertising that works<\/i>- How to write successful copy--and get people to read it- Eighteen miracles of research- What advertising can do for charities <\/p> And much, much more.